Warehouse was founded in Milan with a clear mission: to build a new movement within electronic music, bringing the art of the DJ and the power of music back to the center.

Our name is not accidental. Warehouse is a direct tribute to the legendary club in Chicago where house music was born in the late ’70s. It wasn’t just a club — it was a ritual. The term house music itself comes from Warehouse. It was there that pioneers like Frankie Knuckles, Marshall Jefferson, and Larry Heard shaped a sound that would change electronic music forever. Inside that space, music was stretched, deconstructed, reimagined. DJs extended tracks, isolated percussive elements, and turned the dancefloor into a collective trance. Music became liberation, belonging, shared energy.

It wasn’t entertainment.

It was identity. It was community.

Those are the values that inspired the birth of Warehouse ENTERTEIMENT. A place where music returns to being a deep language, where the DJ is an artist, and where the crowd becomes an essential part of a single, shared experience.